Local SEO Expert for Lighting Installers in Berkeley 2506
Fabien Galet here. I lead search and conversion work and have spent 15 years on SEO. For lighting installers around Berkeley, the first three results in the map pack take most of the calls, so I focus on the few things that actually move map pack rankings.
What ranks a lighting installer in Berkeley
01 · Google Business Profile
Google decides who shows in the Berkeley map pack mostly from your Business Profile. Category, services list, hours, photos and Q&A all count, and gaps are easy to fix.
02 · Reviews
Review count and freshness both matter. Ask after every job, reply to every review, and aim for steady volume rather than bursts.
03 · Service-area pages
One generic "areas we service" list won't rank. Pages for your key suburbs, written for local customers, give Google something to match against Berkeley searches.
04 · Citations
Citations are the boring part, but mismatched listings confuse Google about where you operate. Clean them up once and keep them consistent.
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