A Google Business Profile checklist for tradies

Your Google Business Profile is the first thing most local customers see. For a trade business it often matters more than your website. Here's the checklist I run through on every audit.

Category and services

Pick the most specific primary category Google offers. Add secondary categories only where they're genuinely true. List every service, each with a one-line description.

Service area

Set the suburbs you want work from. A tight, honest service area usually performs better than listing half the state.

Photos and posts

Upload real photos every month: the van, the team, finished jobs. Use Posts to share recent work. An active profile signals a real, operating business.

Reviews

Ask every happy customer, every time, with a one-tap link. Reply to every review. Volume and freshness both count.